Smart Distribution
Helps Customers Shop Online
Website Product Integration
Smart Distribution is the preferred distributor for Cortec MCI and KRYTON. They specialize in the sale of structural materials and restoration technologies for large construction projects.
The Smart Distribution website was designed by a coding specialist who no longer works with Cortec.
Several years of plugin updates resulted in numerous lines of defective code and broken links.
The challenge was to recreate their online store using WordPress and WooCommerce. Restructing the product page with quality descriptions and pricing functions would be the biggest hurdle to overcome.
Smart Distribution’s Brand Voice:
Industrial / Detailed / Hard-Working / Diligent / Consistent
Product Descriptions & AI Modules
Smart Distribution was in desperate need of a website update to better reflect its partnership with Cortec and KRYTON. We recreated the site using WordPress and restructured the product page with WooCommerce. Additionally, we added AI modules to help users filter find products using tags.
Our team at Reiner Leads was able to improve the overall navigation and interface of the website. We also tested the shop and cart checkout features to create an intuitive shopping experience for the user. Smart Distribution greenlit these changes, but we ultimately decided against implementing a pricing bracket filter because many of the products were priced upon request.
We continued to smooth out cosmetics and replace outdated product images and descriptions. Reiner Leads continued to update the store page as new products became available.
Simplifying the E-Commerce Experience
Smart Distribution was particularly concerned about the copy on the website prior to our update. They felt the original descriptions were too vague and did not accurately represent differences between each product. By improving the descriptions and deploying the copy to assist shopping navigation with links and buttons to related products, we saw an immediate reduction in page bounce rates.