TalentTree Offers Event Services
Content Marketing (Blog)
TalentTree is a creative outreach agency that helps musicians and venues connect without overcomplicating the communication process.
Bars and music venues across the United States cut teeth finding acceptable entertainment for their businesses. Those that don’t work with a booking manager or talent agency may feel hard-pressed to keep up with the work themselves. TalentTree does the heavy lifting on their behalf.
The challenge here was to create a blog sample that would provide conversational information to SMB venues while maintaining TalentTree’s professional brand voice.
TalentTree’s Brand Voice:
Musician-Friendly / Commercial / Insightful / Current / Bold
Niche Research & Actionable Copy
TalentTree is an all-in-one platform that serves bar owners, small and medium sized music venues, and artists. Subscribing to the platform allows entertainers to connect and schedule performances without the hassle of emailing or texting back and forth.
By highlighting some of the biggest pain points new venue managers experience when working with local or regional acts, I was able to promote TalentTree’s services through informational copy. I decided to contact several bar owners in my area who I have developed close professional relationships with through my performance experience. We discussed some of the bottlenecks they faced when it comes time to reach out to a band, sign contracts, and pay.
The blog article reflected some of the issues that may impact their business on any given night if their scheduled act falls through. We understood that emphasizing the support of a third-party organization could encourage the reader to act.
Articles Your Customers Want To Read
Writing an article is one thing — crafting content that customers actually want to read is another.
The final copy demonstrates a solid comprehension of long-form content marketing, formatting, and target audience engagement. Strategically placed bullet points and external links simplified readability and reinforced the importance of hiring a music agent for an event.