AA Home Inspection Rebrands
Website Copy and Redesign
AA Home Inspection is the premier home examiner in Northern Kentucky and Cincinnati, Ohio. They provide detailed reports that help buyers and sellers make informed decisions about their properties.
Home buyers and sellers in Ohio and Kentucky cannot finalize their sales without a thorough property inspection. Rigid housing codes increase residential safety and value, ensuring everyone gets the most bang for their buck.
After completing a free audit of AA Home Inspection’s website, our team at Reiner Leads concluded that they could benefit from a complete website redesign. To succeed, we would need to condense technical information and eliminate valueless “content salad” on the home page. We would also need to review and eliminate toxic links, while deploying effective CTAs that navigate users toward lead generation.
AA Home Inspection’s Brand Voice:
Detailed / Neighborly / Urgent / Price-Conscious / Certified
From Wireframe to Publication
It’s common for local home service contractors to fall behind on their websites. These teams are typically small and they don’t always have the resources or staff to manage their digital marketing strategy. Working with AA Home Inspection to improve their website copy and design was rewarding.
This was a multi-week project that required an audit of each page and subpage through WordPress. We started by doing a first pass of the layout and design to determine which on-page elements stuck out during our navigation journey. Issues with broken links, blurry images, and lengthy text boxes likely pushed users off the page before they had a chance to click on any meaningful CTA.
Starting with the homepage, we structured each section by using a wireframed template inspired by some of AA Home Inspections’ most successful competitors. Our goal was to simplify their messaging and ensure that every sentence provided a value statement for prospective customers. We removed over 800 words of unnecessary content just on the home page alone.
We continued to move page by page, scoring SEO and updating the copy and images for better readability.
Client Approval
AA Home Inspection was pleased with the work done to rebrand and simplify their messaging. Our team was also able to improve the website’s mobile formatting and defined clear content section breaks on each page. Today, AA Home Inspection continues to update their website corresponding to new service areas and company offers — mirroring many of the digital marketing principles we discussed with them during their weekly progress calls.
Note: This page is currently undergoing an update and will be replaced.