Headliner Rock Band
Dead Humor Promotes Mockball ‘24
Social Media Marketing
Dead Humor is a high-energy alternative rock band with a cult following in the Midwest. The quartet bends genres and push the boundaries of entertainment with their on-stage antics.
The Woodward Theater in Cincinnati hosts an annual Halloween festival called Mockball. Local bands dress up as some of their favorite artists and play an entire set of their music to kick things off.
Dead Humor was headlining the 2024 Mockball as Rage Against the Machine, so we wanted to ensure we leveraged the opportunity to both promote the show and earn more followers for the band on social media. It was my job to spearhead the messaging and organize a posting cadence that would achieve these goals.
Dead Humor’s Brand Voice:
Playful / Inspired / Theatrical / Expressive / Uncouth
Pre and Post-Show Promo
Our strategy was to run simultaneous organic and paid ad campaigns for three months before the show. This method gave us plenty of time to nurture potential attendees and support Dead Humor’s headlining position. I was able to collaborate with Mockball’s marketing team who was kind enough to offer some of their graphic assets for the post.
The band’s target audience for this campaign included users who are 20-32 years old and living within a 100 mile range of Cincinnati. We promoted the show primarily through Instagram and TikTok. We also ran limited sponsored ads on Facebook.
The pre-show campaign helped us identify which posting tactics were best to promote other upcoming shows. Once Mockball concluded, we worked with several of the photographers to continue retargeting followers with content and experiences they might have missed. The goal was to continue building hype for the band and positioning them as a must-see act.
Take the Power Back! (with Social Media)
Prior to the band partnering with management, channels like Instagram were their direct touch-point for booking opportunities. Building their brand on social media helped them accept regular shows throughout the Midwest and stay in touch with bands that needed a local act when touring through Cincinnati. It’s a lot of fun to be able to develop Dead Humor’s relaxed and rebellious brand voice; a radical departure from the typical ‘buttoned up’ messaging I do most other small business and enterprise-level clients.